Tuesday, April 28, 2009
Info-mercials... HA!
Chapter 3 on unSpun, “Tall Coffees and Assault Weapons”, only reiterates my beliefs that infomercials are not only hilarious, but absolute propaganda. This chapter tells how corporations that market a product will carefully choose their words in order to make the most impact on the consumers who view the advertisments. Do we really think that “Oxi-Clean” can erase a year-old grape juice stain, or does it work because they use it on freshly spilled liquid on TV? This is eye candy… has anyone noticed that companies will depict the users of the old or competitor product as miserable or angry, and usually in black and white… while those using the marketed product don shiny smiles and vibrant colors? Coincidence… more like propaganda.
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