UFO Cults

This reading kind of taught me a lot about the relationship between companies and their consumers. Corporations know that most of the people that buy their products do not truly research what they are spending their hard-earned money on. Therefore, they are able to throw false information in advertisements by tweaking small parts of the script. A couple key tactics that companies use are comparison to competitors (most of the time, there is no difference in rival brands) and breakthroughs (anything new or improved). Busy consumers will jump on the ban wagon if they are misled to believe the product at hand is exponentially better than the next one -- cost won't matter if they believe they are buying "the best" merchandise.